We set out to solve the whole problem — not just the logistics.
PetAftercare was founded by Molly and Ray — a veterinarian and a technologist who married the two sides of a problem the industry had quietly accepted. Most aftercare stops at collection and cremation. We thought the family’s grief, the clinic’s burnout, and the standard of the whole experience were the actual problem worth solving.
A veterinarian and a technologist
Molly
Molly has spent two decades in veterinary practice, which means she has been in the room for thousands of goodbyes. She has seen how much the final stretch matters to a family — and how rarely the aftercare that follows lives up to the care a clinic gives in life. She also knows the toll that end-of-life work takes on veterinary teams, because she has felt it herself.
Ray
Ray spent 12 years at Microsoft before moving to New Zealand, where he worked as an IT consultant for New Zealand businesses and government agencies. When Molly stepped in to help a friend with home euthanasia work, it became obvious the whole industry still ran on fax machines and paper notebooks — and treated pets as logistics. Ray set out to bring modern technology to it, building tools that genuinely support vet teams and pet owners.
Three things logistics alone never fixed
Picking up a pet and returning ashes is the easy part — everyone does it. The harder, more human parts are the ones the industry left unsolved. These are the three we built the company around.
Veterinary compassion fatigue
End-of-life care is some of the heaviest work a clinic does, and most aftercare providers add to the load instead of lifting it. We build the service around the team — taking the logistics, the follow-up calls, and the admin off their plate, and backing them with grief resources and training so they can keep doing the part only they can do.
Helping families grieve
As parents ourselves, we wanted to help families — and especially children — find a way through the loss. That is where the CliniCareBag came from: a dignified bag, not a rubbish sack, with space for a personal message. Children in particular take comfort in writing a note to their pet, and it gives every family a small, concrete act of farewell.
Modernising the industry
The old way meant paper trails, guesswork, and a family left wondering where their pet was. We replaced it with a platform built for both sides. Our 23-step process exists for one reason: to ensure the identity of your pet is absolutely protected from the moment they enter our care to the moment they return home — a rigorous chain of custody where every transition is scanned, logged, and verified, and one that families can follow live.
A clean, modern facility on Mount Grey
On Mount Grey
Our facility sits on Mount Grey, overlooking the Canterbury Plains — clean, modern, and a world away from the industrial sheds most aftercare runs out of.
Inciner8 technology
We run Inciner8 systems brought over from the UK — among the most modern cremation equipment in the field — for the consistency and standard of care they deliver.
Exceptionally low emissions
That equipment is environmentally friendly by design, with exceptionally low emissions — so a dignified farewell is also a responsible one.
Aftercare, done the way it should be.
We hold ourselves to the standard we would want for our own pets and our own families — and we back it with the technology to prove every step. That is the company Molly and Ray set out to build, and it is the one we run every day.